Eric Singleton builds platforms at the intersection of artificial intelligence, augmented reality, and global enterprise — turning the physical world into an intelligent, interactive layer.
Eric Singleton is a technologist, inventor, and enterprise architect operating at the intersection of artificial intelligence, augmented reality, and global digital transformation. As founder & CEO of Strax Networks Inc., he is the architect of Strax™ — a patented enterprise platform that transforms the physical world into an intelligent, interactive layer.
Across three decades he has modernized complex global organizations through technology — repeatedly taking Fortune 100 companies somewhere they hadn't been.
From aerospace and defense to global brands to the invention of an entirely new interface — a consistent instinct for building infrastructure before the rest of the market knows it needs it.
Led enterprise technology across global automotive and aerospace divisions at Honeywell, then founded Raytheon's global e-business division — architecting one of the earliest enterprise-scale digital commerce platforms in the industry and building it to over $1B in revenue within four years.
As CIO of Tommy Hilfiger, directed global technology across retail, supply chain, and eCommerce through a pivotal international expansion. As EVP of Software Engineering at AOL, led engineering for digital services used by millions. As CIO of Chico's FAS, drove enterprise-wide transformation across 1,500+ locations with a 200+ person organization.
Built platforms and initiatives that bridged technology, brand, and culture — working directly with artists, estates, and icons to bring their work into new dimensions of interaction.
Founder & CEO of Strax Networks and chief architect of StraxAR™ — a patented AR + AI platform that turns any object, place, or page into an instant, interactive, intelligent experience. No QR codes, no friction: point your device at the world and unlock video, information, commerce, or conversational AI the moment curiosity strikes.
A few frames from a long stretch of studios, tours, and late nights.
Founder and chief architect of StraxAR™, a patented AR + AI enterprise platform transforming how organizations convert physical environments into intelligent, measurable digital experiences.
Founded and led Raytheon's global e-business division, architecting large-scale digital commerce infrastructure for aerospace and defense — building the division to over $1B in revenue within four years.
Directed global technology strategy across retail, supply chain, and eCommerce in North America, Europe, and Asia — modernizing enterprise systems during a pivotal expansion.
Led global engineering organizations supporting subscription platforms and digital services used by millions, launching new revenue-generating products at scale.
Led a 200+ person global technology organization, driving enterprise-wide digital transformation across omnichannel retail, cloud, analytics, and in-store systems at 1,500+ locations.
Oversaw enterprise technology strategy for global automotive and aerospace divisions — driving operational innovation, cybersecurity, and systems modernization in complex engineering environments.
Enterprise leaders, cultural icons, and the artists whose work he's brought into new dimensions.
"Eric epitomizes innovation in business, harnessing information technology to drive impactful outcomes. His visionary leadership reshapes industries and empowers individuals, unlocking new possibilities for success."
"I admire Eric's vision, intelligence, and drive. His innovation and efforts moved our company forward with lasting impact — it was an honor for us to be a part of it."
"His grasp of technology and its fusion with art is truly remarkable. His ability to foresee the future at this intersection sparks fascination. Working alongside him has been a journey of discovery, where his insights reshaped the landscape of creativity and innovation."
"When you hold your phone up to the image of one of my solo records or a Journey record, I appear in front of you, updating you on stuff happening that day, or playing something for you. I think it's going to be great for artists on tour."
"There is immediate access with Strax to exclusive video through just a phone scan. It's easy to use, and it brings my art to a different dimension — it's now more than just a painting on the wall."
"Through StraxAR's innovative approach, students gain access to a connected and engaging learning environment, empowering them to excel academically in a global society. We unlock unlimited potential to enhance student outcomes and comprehension."
"It's fitting that this release of Jimi's most spectacular musical statement about freedom and bravery [on StraxAR] would coincide with Independence Day. Recognizing the value of life is the ultimate form of freedom."
"Stand by, get the app, and I'll try to add a bunch of cool stuff by the end of the year."
"Our next guest works outside of Silicon Valley but is just as passionate about technology — and has the success to prove it."
People and institutions Eric has worked alongside across technology, enterprise, art, and culture.
The same instincts that build platforms — reading conditions early, committing to a line, and executing under pressure — were learned first at sea.
Learned the water at five years old aboard a Pelican — a small San Francisco Bay design his father built by hand. The first lesson in a lifelong discipline: respect the wind, trust the boat, commit to the line.
Progressed from bay sailing into offshore and ocean racing — long-distance competition where preparation, navigation, and nerve decide the result long before the finish.
Four years racing the legendary 12-Metre America's Cup class aboard Courageous (US-26) and Columbia (US-16) — among the most demanding thoroughbreds in the sport, where crew precision is everything.
Raced in the America's Cup Jubilee at Cowes, England — the sport's historic gathering — and competed in the Prada Cup that same season.
Closed a competitive career at the highest level of the sport — serving as an advisor at the 32nd America's Cup in Valencia, Spain.
Still races today in the classic yacht regattas — the same wind, the same discipline, now purely for the joy of the sail.
12-Metre yachts like Courageous and Columbia are among the most storied boats in America's Cup history — narrow, powerful, and unforgiving, they reward crews who read the water better than anyone else on the course.
Multiple U.S. patents in augmented-reality communication systems, file architecture, and interactive media — plus decades of industry and national distinction.
Recognized for advancements in education technology.
The White House Points of Light Foundation.
Eric has been interviewed and profiled in the technology and business press since the 1980s — from Computerworld and Client/Server Journal through to The New York Times and Forbes. A selection of what remains readable online.
A long-form interview with Peter High on the Digital Retail Theatre Eric built at Chico's FAS — the in-store Tech Tables that lifted sales 15–20%, and the augmented-reality catalogue work he was planning a decade before Strax existed.
Read on Forbes → Forbes · 2023Nine years on, Forbes returns to the same idea — now built. How StraxAR attaches video and conversation to books, records, and artwork, from Robby Krieger's memoir to Jacob Trouba's paintings.
Read on Forbes → CIO.com · 2015A video interview on digital disruption in retail, building the Digital Retail Theatre, and how to find and keep top technical talent.
Watch the interview → University of Central FloridaLeaders Up Close & Personal — a conversation on innovation, leadership, and taking an idea into unknown territory.
Watch the feature →Much of the earlier coverage — Computerworld, Client/Server Journal, the trade and business press through the Honeywell, Raytheon, AOL and Tommy Hilfiger years — predates the internet or sits behind paywalled archives. Those stories exist in print, not in URLs.
One built the machine. One made the music. Between them they handed down the same permission — to invent, and to care passionately about the thing you choose.
An American engineer and the inventor of magnetic core memory addressable by content rather than location — the precursor to the content-addressable memory systems in computing today. He contributed to virtual memory, led one of the first computer-aided integrated-circuit design systems, and was named EDN magazine's Innovator of the Year in 1990 before retiring as Director of Engineering at Harris Corporation.
Robert S. Singleton on Wikipedia →
Eric's mother, Gina Singleton, is a pianist and an accomplished visual and sculptural artist — and an equal influence. She recorded for several labels across her career — Bach, Beethoven, Chopin, Schumann, Rachmaninoff, Liszt and others. Where one parent taught the discipline of building things that work, the other taught that the work should move someone. The instinct that later drew Eric to artists, estates, and cultural institutions was learned at home, long before it had a business case.